Visions Becoming Reality

Joe “Joey C” Cannistraci is a classically trained tradesman whose career spans over four decades of craftsmanship, design, and material exploration. He began his professional life with 18 years in commercial and residential construction, earning his Journeyman’s Book with the Bricklayers and Allied Craftsmen (BAC Local 13) out of Newark, New Jersey in the mid-1980s.

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Joe was trained in traditional plastering methods by tradesmen who learned the craft prior to the invention of sheetrock, and later mastered the application of decorative Venetian plaster. In the 1990s, he had the opportunity to work on a private residence designed by renowned designer Fu-Tung Cheng, where he learned and applied the decorative concrete techniques Cheng pioneered—an experience that would permanently shape Joe’s design language.

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He later transitioned into the wine and hospitality industry, where he designed, project-managed, and opened three restaurants in California’s Silicon Valley. One of these—a Spanish restaurant inspired by San Sebastián—featured polished concrete countertops and tabletops  as well as multiple applications of Venetian plaster as integral elements of the visual and tactile experience.

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Beyond architecture and interiors, Joe is also a dedicated audiophile and vacuum-tube collector with a following of over 20,000 on Instagram. Recognizing concrete as one of the most acoustically inert materials available, he designs and fabricates concrete open-baffle loudspeakers. His work incorporates full-range, high-sensitivity, field-coil, and neodymium drivers, engineered specifically for low-watt triode amplification. These systems are voiced for instrumental jazz and vocals, while offering a visually refined approach to integrating high-performance audio into living and entertaining spaces.